When it comes to celebrity beauty lines, not all of them manage to leave a lasting impression. But Rhode Skincare, founded by Hailey Bieber, has quickly become one of the most talked-about skincare brands of recent years.
With its sleek packaging, minimalist formulas, and viral “glazed donut skin” marketing, Rhode has positioned itself as more than just another celebrity-backed label; it’s a lifestyle brand for glowing, healthy, and hydrated skin.
If you’ve been curious about Rhode, this guide will walk you through its philosophy, keyproducts, benefits, drawbacks, and whether it’s worth adding to your routine.
The Philosophy Behind Rhode Skincare
Hailey Bieber has always been known for her radiant, dewy skin, which inspired her to create a brand centered on hydration and barrier support. Rhode Skincare focuses on simple, effective formulas powered by science-backed ingredients like peptides, ceramides, niacinamide, and
hyaluronic acid.
Instead of overwhelming customers with dozens of products, Rhode launched with a streamlined collection that targets the essentials: lip care, hydration, and barrier repair.
Peptide Lip Treatment
The most viral product from Rhode is undoubtedly the Peptide Lip Treatment. Available in flavors like vanilla, watermelon, and salted caramel, it’s designed to deeply hydrate and plump lips.
Benefits:
- Contains shea butter and peptides to restore softness.
- Glossy finish that gives lips a “glazed” look.
- Non-sticky texture, unlike many lip glosses.
Drawbacks:
- Sells out quickly.
- Some users say it’s pricey compared to standard lip balms.
Barrier Restore Cream
A daily moisturizer that works to strengthen the skin’s natural barrier, the Barrier Restore Cream is lightweight yet nourishing.
Benefits:
- Includes ceramides and niacinamide to lock in moisture.
- Suitable for sensitive and acne-prone skin.
- Absorbs quickly without leaving a greasy finish.
Drawbacks:
- May not be rich enough for extremely dry skin.
Glazing Milk
Designed as a prep step before serums and moisturizers, the Glazing Milk has become a cult favorite for achieving that signature “glazed donut skin.”
Benefits:
- Provides an instant glow and hydration boost.
- Preps skin for better absorption of other products.
- Lightweight, making it great for layering.
Drawbacks:
- Works best as part of a routine rather than a standalone.
Why Rhode Skincare Went Viral
Part of Rhode’s success comes from its smart branding. The brand uses TikTok, Instagram, and Hailey’s influence to create a highly desirable aesthetic. The #GlazedDonutSkin trend alone attracted millions of views, inspiring people to recreate Hailey’s luminous look.
Additionally, Rhode’s minimalist packaging and affordable luxury price point (most products under $30) make it accessible to Gen Z and millennials who value both aesthetics and
results.
Who Should Use Rhode Skincare?
Rhode is perfect for:
- People with normal, combination, or sensitive skin.
- Those who want hydration-focused skincare.
- Anyone who prefers a minimal routine with just a few effective products.
However, if you have severe acne, eczema, or extremely dry skin, you may need stronger or more specialized treatments alongside Rhode.
Pros and Cons of Rhode Skincare
Pros:
- Affordable luxury compared to other celebrity brands.
- Simple, effective product lineup.
- Formulated with dermatologist-approved ingredients
- Vegan, cruelty-free, and sustainable packaging.
Cons:
- Limited product range (as of now).
- Frequent sell-outs make it hard to purchase.
- Results are subtle don’t expect overnight transformations
Customer Reviews
Many users praise Rhode for delivering long-lasting hydration and a natural glow. The Peptide Lip Treatment often receives five-star reviews for its silky texture and shine.
Meanwhile, the Barrier Restore Cream is frequently compared to high-end moisturizers at a fraction of the cost.
That said, a small number of customers feel Rhode products are overhyped due to celebrity marketing, with results that may not justify the waitlists.
Is Rhode Skincare Worth It?
Rhode Skincare strikes the balance between trendy and effective. While it’s not a miracle solution, it’s a thoughtfully crafted collection that focuses on hydration, barrier repair, and achieving that healthy “lit-from-within” glow.
If you’re looking for a minimalist yet effective routine, Rhode is a great investment especially if you manage to get your hands on the products before they sell out. For beginners in skincare or fans of Hailey Bieber’s glowing skin aesthetic, Rhode offers a straightforward, high-quality introduction to barrier-focused beauty.
Conclusion
In the crowded world of celebrity skincare, Rhode manages to stand out because it doesn’t try to do everything. Instead, it focuses on what matters most: skin health, hydration, and glow.
Backed by social media hype and genuinely good formulas, Rhode has carved out a loyal community of skincare lovers. Whether you’re new to skincare or just want to add a touch of “glazed donut” shine to your routine, Rhode Skincare is a brand worth exploring.
